Wednesday, May 16, 2012

It's getting HAUTE in Omaha



Are you ready for the heat, well I hope so, because the Modale models are certainly getting ready to bring you a wave of it this Saturday May 19th, with the explosion of HAUTE CITY. HAUTE CITY is an interactive pop-up retail and entertainment event produced by the experimental marketing firm, STEP GROUP, set to take place in the trendy destination of Midtown Crossing at Turner Park. The Midtown Crossing location is filled with many attractions for consumers and has hosted several events, but Haute City definitely serves as a novelty for the area. STEP GROUP has partnered with several local, regional, and national brands to make this event smoking HAUTE.

The event will be segmented into two experiences. Take the first half of HAUTE CITY from 12pm-6pm to carve out the experience you deserve by sampling, tasting and shopping your favorite luxuries or introducing new ones to your lifestyle. A variety of brands will be featured from fashion, fitness, to food and furnishings, you better believe HAUTE CITY will have it all. Now don’t burn yourselves out in the first segment. You will not want to miss the second half of HAUTE CITY, because STEP GROUP is definitely STEPPING IT UP, elevating us all to the rooftop of Midtown’s Crossing parking garage turning up the temperature in Midtown Crossing. STEP UP has collaborated with Esoteric Velvet, a culture marketing and styling Company to produce the HAUTE CITY Night Fashion. Designers will include Rachel Zoe, BCBG and Michael Stars of Joe Jeans, and many more

The fashion show will debut Modale’s most recent addition of models. These ladies are certainly the cream of the crop, some were handpicked by the Agency’s Creative Director, Marlon A. Wright, and others were carefully selected through an exclusive casting call of 13 girls. The Models were ecstatic about participating in the show, and expressed their excitement to exhibit major designer labels down the runway. HAUTE CITY marks the vocalization of Modale’s presence on the local fashion scene. The agency was founded in 2008 and typically booked their models to participate in magazine editorials and private charity and fundraiser events. After taking the future of their models into consideration, the decision was made to emerge out and give Modale models a platform to be seen. “We provide all the necessary components that are necessary for the model to go to the next level,“ said Wright. HAUTE CITY will be one of the many events that Modale will be featured at. “We are making it a point to be involved with the best,” said Wright. 

You can purchase tickets for HAUTE CITY Day for $10 and HAUTE CITY Night tickets are $75 and include entrance to HAUTE CITY Day, access to the runway show, 2 complimentary cocktails and VIP rooftop after-party. Don’t be the one to hear about it. Be the one talking about how HAUTE CITY caught all the way on fashion FIRE!


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